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How to choose a domain name

By No Comments2 min read

Finding a domain name for your new brand can seem like an overwhelming task if you don’t know where to start.

Choosing Your Domain Extension

When starting a new brand online, picking a .com extension will give you the best chances of success. A recent study proved that 51.6% of websites on the internet today are using this extension.

One thing to keep in mind when choosing your future extension is whether or not the domain is already in use elsewhere. For example, you will want to make sure the domain doesn’t already have an active site on the .org or .net extensions, especially if the active site’s business is similar to your own. Otherwise you could face penalties or be accused of copying another brand.


When choosing a domain name for your website, it is important to remember that simplicity is everything. If your domain name is too long or too complicated, no one will remember it. Make sure that your name is easy to spell and pronounce, no hyphens, and do your best to avoid using double letters.


Two words should come to mind when picking a brandable domain name: memorable and unique. It’s going to take some deep thinking and creativity in order to find a perfect, brandable domain that is recognizable right off the bat.

Domain Name Generators

Having trouble coming up with names? You’re not alone! There are plenty of domain name generator websites to choose from. Make sure you use the right keywords when searching and don’t be afraid to be specific when thinking about your niche. Here are some great sites to give you ideas:

Need help searching for a domain name, contact us!